YOUR CITY’s TRASH
Behaviour Change Packaging & OOH CampaignEnvironmental messaging often leans heavily on fear, guilt, and statistics. This campaign for SPC took a more optimistic route.
Using bold typography, wit, and culturally relevant creative interventions, the campaign reframed compostable packaging in a way that felt accessible, provocative, and empowering.
By making sustainability feel visible and actionable, the work encouraged positive behavioural change without preaching.
