MOVE YOUR LALA
Product Launch Integrated CampaignLaunching Lala Gold into a new market required more than product awareness - it needed a behaviour shift. Built around movement, momentum, and active lifestyles, Move Your LALA positioned the product as the perfect on-the-go protein companion for busy, health-conscious consumers.
The campaign used dynamic motion-led art direction, blurred photography, playful activations, and integrated touchpoints across retail, social, and experiential environments to create a launch that felt energetic, disruptive, and impossible to ignore.
Move Your LALA was designed as an integrated campaign built around motion, momentum, and playful disruption. From
a live running concert and treadmill activations at supermarket tills to influencer-led Zoom movement moments, the campaign extended far beyond traditional advertising.
Social, experiential, retail, and out-of-home placements worked together to bring the idea to life - showing up in parks, near nightlife, and in the everyday spaces
where busy consumers are constantly on the move.
