ADVENTURE, BOTTLED
Rebrand / Packaging Design/ IllustartionLakeside Brewing Co. was reimagined as a proudly South African craft beer brand rooted in storytelling, nostalgia, and exploration. Each beer became its own destination, with bold illustrated packaging inspired by real places, journeys, and landscapes across the country.
Dynamic colour palettes gave every brew its own distinct personality, while the first-person perspective of the illustrations immersed drinkers directly into the adventure, transforming each can into a story waiting to be opened. A handwritten type system, tactile brand details, and even a conversation-starter coaster extended the experience beyond the pack itself, creating a brand world that felt adventurous, characterful, and deeply local.
