The idea matters.

So does every detail.

Senior Art Director & Conceptual Creative

I’m Anna, a Cape Town-based art director who likes finding an interesting thought that connects with people, and then figuring out how to make it happen.

I work across campaigns, film, OOH, social and design, from the first idea to the final frame.

ART DIRECTION

〰️

ILLUSTRATION

〰️

DESIGN

〰️

CONCEPT

〰️

SOCIAL

〰️

ART DIRECTION 〰️ ILLUSTRATION 〰️ DESIGN 〰️ CONCEPT 〰️ SOCIAL 〰️

A mix of work that I’m particulary proud of

Mukuru | We Make a Plan

Integrated Campaign: Film, OOH & Digital
Lala Gold | Move Your Lala

Campaign Concept: Experiential & Social
Aware.org x Facebook | Make It

Award-Winning Campaign: Social Film
Direct Relief | Make More Firsts Possible

Global Integrated Campaign: Film, Social & OOH

Woman standing on a stack of colorful plastic chairs against a distressed brick wall

Woman standing on a stack of colorful plastic chairs against a distressed brick wall

Getting to know me a little better 🎨

Equal parts conceptual thinker and hands-on maker.

Over the years, I’ve worked with local and international creative teams on everything from brand campaigns and films to illustrations, packaging and the occasional slightly unusual idea.

I love the process of getting to the good stuff. The thinking, the making, the conversations that change everything, and seeing an idea finally come together.

I’m happiest working with ambitious people who care about the idea as much as the execution.

Not every project has the
award-winning buget. Here are some things I’ve put love into simply because I wanted to.

Explore Playground

Explore Playground

Overhead view of a savory sardine and tomato tart beside a plate of mashed potatoes, sardines, and sautéed greens with vegetables.

Pile of dark blue cans labeled “Underage Drinking” and “Underage,” promoting alcohol-free education and prevention.

People waiting in an airport terminal beneath a bright orange Mukuru advertisement featuring a man in glasses and the slogan “If you can dream it, we can send it.”

Open lifestyle magazine featuring a woman, cooking scenes, family portraits, and a waterfront landscape beside a pan of herbs and olive oil.

Person in white shorts, red socks, and bandaged shoes walking past a sleeping lion near a barbed-wire fence

Bramley Magnolia tissue oil bottle and box displayed on a table with women in the background; text reads “21 years of trusting the sisterhood.”

Multiple white MESQI organic coffee alternative packets arranged together, labeled low acidity and caffeine-free.

Airport waiting area with a large Mukuru money-transfer advertisement, seated traveler, luggage, and passing passenger.

Blurred city bus passing a transit station with a Mukuru money transfer advertisement and cloud-covered mountains in the background

Busy airport terminal with travelers, luggage carts, and Mukuru money-transfer advertisements.

Three friends laughing together in a colorful bedroom, with hair curlers, sunglasses, speakers, and sequined clothing visible.

Three friends smile for a selfie beside a cracked red smartphone, with Cellucity repair service text.

Mukuru advertising mural in a transit station featuring a woman using a smartphone and the slogan “We make a plan for every plan you make.”

Promotional graphic with a dark horse portrait, golden wing, and stylized gold text reading “move your soul.”

Overhead view of people walking and talking in a marble-floored lobby with red-topped benches and queue barriers

Bald man with a gray goatee leaning against an orange vehicle beside a yellow license plate

Two cheeseburgers with lettuce, tomatoes, and red onions in black-and-yellow compostable wrappers on a rustic wooden table.

Xneelo billboard reading “Big ideas need strong foundations” against a clear blue sky

Women exercising outdoors with dumbbells beside a gold badge reading “Winner’s Drink Gold.”

Group of friends getting ready together in a colorful bedroom surrounded by clothes and accessories